The Signature Code
A full report on how you actually work — your pace, what to say yes to, what to avoid at all costs, and who to hire first.
In your inbox within 48 hours · English or German
I built this because I needed it at fifteen and nobody had it. Why →
What a signature code is
The particular way you make decisions, hold energy and create value. Not a preference. The specification underneath every business decision you make.
Steady output or surges. Get it wrong for a decade and you will call it burnout.
Which hours to defend. Which to give away without guilt.
And when. Most bad deals were good deals agreed on the wrong day.
Every code has one or two things that drain you no matter how good you get.
The person who completes you is different for every code.
A price set to your comfort. The client who costs more than they pay.
The whole point
Working with your code costs almost nothing.
Working against it costs you double.
You pay that difference in health, in relationships, and in years. Most people pay it for a whole career without ever knowing what it was for.
It answers three questions
How you are built, said plainly enough that you can name it out loud for the first time.
The exact conditions where your work is effortless — and the ones that quietly flatten you.
What to decide, delegate and build around yourself, once you know which one you are.
One real page, unedited
Nadia runs an architecture practice of eleven people. This is one section of hers, and what she did with it.
You run hot on work you chose. You stall completely on work you merely accepted. Both are the same mechanism — and it is not motivation, and it is not discipline.
Your energy arrives in surges, not in steady supply. That is why you can work eleven hours on a competition entry and cannot force forty minutes on a fee proposal.
So the order of your week matters more than its length. Work you chose goes first, while the surge is there. Work you accepted goes into the window where you are already moving anyway.
And the unfinished pile in your studio is not a character problem. It is evidence that you have been starting more than one person can close — which is a staffing question, not a moral one.
What Nadia did with it, that week
Seven more sections like this one, written for you.
Other things it told her
“Your right answer never arrives in the room. It arrives on the second look, and it is reliably different from the first.”
“People form a picture of you before you have spoken. That is why the wrong client feels so personally disappointing.”
“Five things in you hold their shape under any load. The rest moves with the room — which is why your judgement of yourself on a Friday is unreliable.”
The eight sections
Who it is for
Which is nearly everyone who leads something. It has been written for all of these.
One honest note, so nobody is disappointed: it makes no predictions and tells you nothing about your future. It describes how you work, and what follows commercially from that.
Why this is different
I don't get paid to make people feel better. I get paid to find money inside businesses — and I have found it in companies turning over millions, sitting exactly where nobody thought to look.
Margin, pricing, channel, timing. Levers with rules — and almost nobody running a business was ever shown them.
A price set to what you can say without flinching. The client type that costs more than they pay. The offer you think is your best.
When work feels this hard it is rarely insufficient effort. It is a business shaped wrongly for the person running it.
Not easier. Easy. Money should move the way everything moves when you are in the right shape — without force.
What that means for your report
It doesn't end in insight. It ends in what to charge, what to stop selling, who to hire, and which hours to defend — because that is what I do for companies all day, pointed at one person instead.
There are patterns in how money actually behaves, and most of them are never said out loud. I learned mine the long way — a war, two countries and about twenty years. I would rather you didn't.
CHF 290 once
English or German · in your inbox within 48 hours
Send CHF 290 with your name as the reference, then press below.
I've sent it — take me to the formSeven days. If it does not describe you accurately, say so and I rewrite it once or refund you in full. No form, no conditions.
I write, review and audit every single one myself.
Questions
Yes — and it is often more useful in a family company than anywhere else. In a family business the roles were usually handed out by history rather than by fit: you took the part nobody else took, or the part your name came with. Your code tells you which of those are genuinely yours, which you have been carrying at a cost, and where the friction with the people closest to you is structural rather than personal. There is a box on the form — tick it, tell me what “family company” means in your case, and the report is written for that.
From a small amount of information you give me and a profiling model I have built up over years of doing this alongside my commercial work. I do not publish the model — it is the part of this that is mine. The only test that should matter to you is whether the report describes you accurately. If it does not, I refund you.
The model needs one fixed point about you, and your birth moment is the only thing on the form that is not filtered through how you happen to feel about yourself this week. If you do not know your exact time, say so — I have a short set of questions that gets us there, and I will tell you honestly how certain the result is.
Then it has failed and I will not keep your money. Seven days, one email, and I rewrite it once or refund you in full.
And run your week the way you are actually built to run it.
My own Signature Code — CHF 290