Family business

Your successor isn't unready. They've never been given a number.

Sixty-three per cent of family businesses say they are not fully confident their next generation is ready. I think most of them are measuring the wrong thing.

Deloitte's 2026 work on family business succession contains a number that should stop any owner in their tracks. Asked how confident they are that the next generation is prepared to lead, only 37% said highly confident. Which leaves 63% — nearly two in three — carrying real doubt about the people they intend to hand the company to.

Sit with that for a second. These are families who have already decided who inherits. They have simply not convinced themselves that person can do it.

The same research asks what stands in the way. The top answer, at 35%, is that the next generation is insufficiently qualified or lacks experience. And the third, at 32%, is that current leadership is reluctant to relinquish control.

Those two findings are usually reported as separate problems. They are not. They are the same problem, described from two ends of the same table.

Nobody becomes ready by watching

Here is what I see when I go into a family company where the succession is stuck. The successor is thirty-four. They have been in the business for nine years. They have run marketing, or the Germany expansion, or the new product line. They are bright, they are committed, and they have never once owned a profit-and-loss statement with their name at the top of it.

They have been given responsibility. They have never been given consequence.

And so the parent looks at them and feels a doubt they cannot articulate, because on paper the CV is fine. What the parent is actually sensing is the absence of evidence. They have never watched this person price something badly and recover. They have never seen them hold a margin under pressure from a customer who threatened to leave. They have no data, so they substitute worry.

The next generation, meanwhile, experiences the same gap as a verdict on their character. They conclude they are not trusted. Both sides are reading a structural absence as a personal failing, and the years pass.

The fix is smaller and more uncomfortable than a plan

Most families respond to this by writing a succession document. Deloitte found that 82% of family businesses report having some form of succession plan — but only around half describe it as thorough and well developed. My honest view is that even the thorough ones rarely solve this, because a document describes an intention. It does not generate evidence.

What generates evidence is a number. One line of the business, carved out cleanly, with its own revenue, its own costs, its own margin, and one person accountable for it. Not a project. A P&L.

It should be big enough to matter and small enough to survive being got wrong. It should be reported on monthly, in front of the same people who report on everything else. And critically, the parent must be able to see it without being able to touch it — because the point of the exercise is to produce information neither of them currently has.

Twelve months of that tells you more than a decade of shadowing. It also, quietly, tells the successor something they have often never been told: what they are actually good at, measured rather than assumed.

What the confidence number is really measuring

I would argue that 63% is not a measure of next-generation capability at all. It is a measure of how few family companies have built a structure where capability could be demonstrated.

You cannot know whether someone can run a business by asking them to help you run yours. Those are different jobs. One of them has a number attached and the other has your judgement attached, and only the first one produces the confidence everybody in that survey says they are missing.

The generation coming up is not, in my experience, short of ability. They are short of a scoreboard. And a scoreboard is one of the few things in a family business that costs nothing to install and changes the conversation permanently.

Handing over, or taking over?

A Commercial Diagnosis gives both generations the same set of numbers to argue from — which is usually the fastest way to stop arguing.

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